I'm amazed at the short-sighted greed of both EMI and YouTube. The success that the two companies could/should/will have together should be motivation enough to 1) add some kind of amendment to a contract that was written "a couple of years ago" [at the rate technology is evolving, I thought this statement was way underplayed], 2) invest in the research and creative time needed to "allow labels to monetize their videos, wherever on the Internet or the globe they're being accessed."
After reading the short article, I wanted to know more. I was excited to find the complete story written by the hand of a member of the band, Damian. Like the rest of the world, OK Go's Here It Goes Again holds a special place in the music-video-land of my heart. But after reading Damian's blog post, I've gained a special respect for the group, too. They could have just given a few lousy, vague quotes to a couple music publications and been done with it, but they opted to share with their fans.
So at the band's request, I'm helping to plaster This Too Shall Pass "all over the internet."
OK Go - This Too Shall Pass from OK Go on Vimeo.